- Salon Types
December 5, 2013
SALONBOOKER PROMOTE AUTOMATES CUSTOMER LOYALTY
SalonBooker Helps Businesses Generate More Revenue With New Automated Email Marketing Tool That Keeps Existing Customers Coming Back
NEW YORK, Dec. 5, 2013—Booker, a leading cloud-based software provider that streamlines operations and helps businesses grow their revenues, today launched Promote. This new automated marketing system helps drive client loyalty and increase revenues for small-to-medium sized businesses. With Promote, businesses automatically book more appointments from existing clients by offering them smart discounts based on each client’s last visit.
Business owners are challenged to meet the day-to-day demands of running a successful business. Beyond managing daily operations, they try to juggle bringing in new clients while keeping the existing clients coming back consistently. Most owners simply don’t have the time to directly contact their clients. SalonBooker takes the complexity out of customer loyalty by providing an easy-to-use solution that encourages existing clients to return frequently.
"When it comes to customer relationship management, we are the only company that enables local business to natively track the client from initial booking, to payment, and to repeat purchase in one easy app," said Josh McCarter, CEO of Booker. "SalonBooker remembers your clients for you, and Promote knows how to bring them back."
McCarter Added, “We conducted early market testing with a select group of businesses, all of whom saw significant increases in customer retention and in new bookings. In the first three months, we found that Promote generated an average of a 10x return on investment—it is exciting to see how a single tool can make a business much more successful.”
“Ever since we started the program, our numbers have gone up consistently month-over-month,” said Adam Swanlund, CEO of Bii Salon. “The Promote dashboard makes it very easy to see the effectiveness of the tool. It’s great to see clients return simply because Promote sent them a personalized offer.”
Promote taps into the email list already stored in a SalonBooker client’s account and then sends an attractive offer to clients that haven’t booked their next appointment yet. Salons can customize both the depth of discount and frequency of communication based on their individual business needs.
Pricing starts at $25 per month. Booker is so confident that Promote will work that if after 12 months, Promote does not exceed the value a merchant spent, Booker will refund the difference*.
*Some restrictions apply.
Booker helps businesses run and grow successfully by streamlining their operations and helping to increase their revenues. Booker enables businesses to sell their services online, via mobile device or in person, creating a seamless online booking experience for their customers. With Booker’s platform, business owners can manage their social media presence and email marketing as well as automate their customer retention. Booker processes over one million appointments each month across 73 countries in 11 languages. Headquartered in New York City, Booker’s customers include thousands of local businesses as well as Fortune 500 companies. For more information, visit www.booker.com.